Digital advertising is when you use the internet for marketing your goods, services, brand, or business. Digital marketing is the process of organizing, promoting, and finally selling a product in the market. While digital marketing boosts sales over the long term, digital advertising boosts sales over the short term.

The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers (ad serving), which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video.

You can reach very specific audiences Online advertising allows you to find, reach, and engage people who are likely to be interested in your business without spending money on an overly broad audience. Online advertising offers granular audience information, so you can focus your efforts effectively.